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Our mission + Intentions

  • to remind you

    that you are more than enough, exactly as you are

  • to inspire you

    to believe in the beauty of your dreams, big or small

  • to affirm you

    with warmth and kindness in a cold & cruel world

  • to ignite you

    with the spark of joy, purpose, and authenticity

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Why wear waistbeads?

Here are a few of the many reasons to wear a waistbead:

To stay grounded.

Sometimes life catches us off guard. We drift half-here, half-elsewhere, quietly asking, ‘Is this really happening? Is this real life?’ Waistbeads become a tangible reminder that yes, you are here...and yes, you can do it.

To feel at home in your skin.

  • Adore your reflection in the mirror, taking note of how your beads accentuate the shape of your body
  • Feel and see your weight goals coming to life, even when the scale doesn't move
  • Feel confident and beautiful simply as you are

To track changes in your body.

How? It's simple.

Traditional tie-on waistbeads naturally roll up your waist as you gain weight or inches. On the flipside, they will naturally roll down as you lose weight or inches.

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Want to learn even more? visit our "more info" section!

Quick FAQs

What are waistbeads?

  • Waistbeads are body adornments that originated in ancient West Africa
  • Waistbeads are worn anywhere between the true waistline or down to the hip
  • The placement of a waistbead is based on intention and/or personal preference
  • To read more, navigate to 'More info' in the menu above, then select 'FAQ'

What is the point of wearing waistbeads?

Uses for waistbeads include but are not limited to:

  • Weight management
  • Tactile reminders for specific or personal goals
  • Body awareness: e.g. aiding with body dysmorphia or reactions to certain foods
  • Reconnecting with oneself: e.g. encouraging self-love or celebrating the skin you're in
  • Sensuality or intimacy
  • Rites of passage or tracking growth in newborns and children
  • Did you know: our founder has six permanent abdomen scars from surgery; multiple waistbeads currently adorn those scars as a reminder of faith, healing, and facing fears head-on

Who can wear waistbeads?

Waistbeads are for everyone, though some may hold more limited views. We welcome all who approach with an open mind and a deep respect for the culture and traditions they represent.

Are waistbeads demonic?

No, waistbeads are not demonic. They’re essentially a cultural necklace for your waist. Just as a necklace isn’t inherently demonic, waistbeads aren’t either. That said, anything can be used in any way — good or bad. It’s important to understand the source and the intent behind anything you consume or purchase.